Facebook Live is a fantastic way to get noticed and introduce who you are, what you do, and why your target audience needs you. Try any of these tactics for a surefire way to draw attention - and clients - to your business.

Branding is much more than a catchy logo and pleasing color palette. Your business’s brand IS its identity. Consistency is vital when developing your brand. A strong brand identity helps you build customer relationships and better visibility for your business.

Press releases seem almost like a quaint idea in the age of the non-stop news cycle consumed in shorter and shorter periods. But press releases aren’t dead! We need to tweak our approach and ideas about a powerful, effective press release.

SEO is arguably THE key element to having an online presence in the digital age. It helps search engines understand and present content. In short, it makes it easier for people to find you when they are Googling.

Reflection seems inevitable for us this time of year.

This year has been rewarding, challenging, exhilarating, and sometimes even exhausting. It has not been boring, even for a minute. And that’s how we like it.

We look back over the year at things that make us incredibly proud of who we are and what we’ve accomplished:

→ Growth that we worked hard to cultivate

→ Maintaining integrity in who we are and how we do business

→ Providing positively outstanding service to our clients every step of the way.

The end of the year isn’t just about looking back, though. For us, it’s all about what’s ahead!

Have you ever noticed how the word "brand" is used a lot?

We hear it everyday but as a small business owner you may be wondering, how do I actually build my business brand?

Building your brand is a key part of developing your business. It's your opportunity to share with the world your organization's voice, identity, values, and build awareness among potential customers.

Event marketing generates business leads and relationships which mean sales.

The number of folks an event touches and by extension your brand is amazing once you start thinking about it. Your vendors, sponsors, partners and the registration process alone generates a list of people who are already interested in your product, industry, or at least fall in your target demographic. If you’re participating in or sponsoring an event as opposed to hosting it is easy to collect leads through a giveaway, raffle or simple email list.

Yes, your business NEEDS a blog. Like now.

here has ever tried their hand at blogging? How did it go? Did you know it is a crucial piece of your marketing strategy?

Let me repeat that again, blogging is a key step of your marketing. It helps you reach the RIGHT customers at the RIGHT time by creating the content that matches what they're searching for.

The world today is in your hand and the tiny supercomputer we know as our phones. That's where your customers are too. Digital marketing helps you reach a larger audience than you could through traditional methods. It targets prospects who are most likely to buy your product or service. Best of all, it's more affordable than traditional advertising and enables you to measure success in so many more ways.

Your customers will give you the compass, hiking boots and map to make them happy. All it takes is engaging in customer reviews and feedback. Ask for reviews, comment on the posts they tag you in, respond to problems with REAL solutions.

With over 20 years in the communications field I’ve seen the rise of the digital landscape. Traditional marketing isn’t dead and there are industries that still NEED to exist in print, phone communication or through other physical marketing pieces. It is a thing and can be very effective. However, digital marketing is quickly taking over the marketing needs of most businesses as it can occur electronically and online and at a fraction of the traditional cost. The logic is simple, there are far more possibilities for brands to reach customers, including email, video, social media, and search engines and the ROI blows traditional marketing efforts out of the water.

You might have noticed that more and more professionals are including their pronouns on everything. This is not a trend, you should add yours too, like today.

Are you thinking about running a contest or giveaway on Facebook? It’s a great idea!

80% of contest shares are done on Facebook and on average, 35% of new followers are acquired during a contest.Social media contests and giveaways are a phenomenal way to engage your audience and acquire followers. So why wouldn’t you run it?!

So you have an amazing event idea for your organization, super cool. Now how are you going to actually get folks there? Ever heard of event marketing?

That’s where event marketing comes in and at Clement Consulting we got you!

It’s a new year and I think it’s time to talk about the major shift in business marketing over the last ten. I have been working in the industry for more than 20 years and watched the rise of social media, fall or print and everything in between. What hasn’t changed? The need to create content that connects with your customers.

It is undeniable that savvy businesses have switched to digital marketing, creating customer relationships and a favorable customer experience has become a top branding priority.

What and how they learn is key to a digital consumer's perception of a brand, what value they receive from the company and in turn whether they want to do business follows.

This Earth Day may be the most important one yet for your company.

The reason? When everyone’s work changed with the pandemic and most were assigned WFH roles we saw a drastic reduction in pollution and an increase in eco-friendly habits in homes. This was a major win for the environment, one that Clement Consulting more than celebrated, truly rejoiced in.

Now that we are entering a “new normal” where some offices are returning to work and while others are implementing a hybrid model let’s all make this Earth Day one that sets the tone for a better planet moving forward.

We drive brand awareness and lead generation through digital channels. These can include social media, the company's website, search engine optimization (SEO), email, display advertising, the company's blog and a few more.

We usually focus on different key performance indicators (KPI) for each channel so we can measure a company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's organic traffic (traffic coming from website visitors who found a page of the business's website via a Google search).

It is inevitable and happens to all of us. The ideas and energy you have been pumping into your small business just isn't as robust as it once was. Totally normal.

I got you. Let’s inject a little innovation back into your business, shall we? Let’s start by asking and answering the kinds of questions that will inspire a little creative magic…

So, you know who your ideal clients or customers are. But where are they?

Once you have a clear picture of what your audience is interested in, the next step is to figure out where they’re spending the most time on social media. You will only catch the fish if you are in the right river.

One of the most common questions is “how do I buy Instagram followers?” The short answer? You DON’T!

I know it is tempting and there is no doubt that at first blush it would be amazing to have 10,000 followers but like all things the shortcut doesn’t pay off at the end of the day.

Let’s lift the veil and break down the practice of buying followers.