The rise of virtual and hybrid events first started out of necessity. There is a downside to virtual events, though.

Virtual fatigue is real. At the end of a long day of online meetings, courses, or events, you may feel drained more than if you had attended the same event in person.

Event marketing generates business leads and relationships which mean sales.

The number of folks an event touches and by extension your brand is amazing once you start thinking about it. Your vendors, sponsors, partners and the registration process alone generates a list of people who are already interested in your product, industry, or at least fall in your target demographic. If you’re participating in or sponsoring an event as opposed to hosting it is easy to collect leads through a giveaway, raffle or simple email list.