You NEED a Company Blog

Small Business
Written By Jeanette Clement
Office workspace with people discussing blog posts

Yes, your business NEEDS a blog. Like now. 

Who here has ever tried their hand at blogging? How did it go? Did you know it is a crucial piece of your marketing strategy?

 
Woman writing on laptop

Let me repeat that again, blogging is a key step of your marketing.

It helps you reach the RIGHT customers at the RIGHT time by creating the content that matches what they're searching for. That’s why it’s so important to make blog posts relevant to the audiences you are attempting to convert into a sale.

I guarantee that your customers are googling away, looking for the knowledge and information you are able to provide. Wouldn’t you rather they find you instead of your competitor? That’s where your blog comes in!

In addition, that content is prime to use on your social media networks (remember your goal is to teach, not preach). This not only helps to reinforce your brand authority but positions you as a thought leader. Not to mention the SEO benefits of blogging (be on the lookout for another post talking all about the crazy great benefits of blogging and SEO)! 

 

So why doesn’t everyone and their dog have a blog?

While blogging is fiscally inexpensive, it does take time and a little research.

Luckily, Clement Consulting is here to help. We offer blogging resources that help take the stress out of deciding what to write about and can even copy edit everything for you if you just want to “brain dump” into a Google Doc. No worries!

 
 
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Are you looking for personalized support?

We specialize in just that!

Give us a call or shoot us a DM, we got you! 

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