How to Brand Your Business on a Budget
Have you ever noticed how the word "brand" is used a lot?
We hear it everyday but as a small business owner you may be wondering, how do I actually build my business brand?
Building your brand is a key part of developing your business. It's your opportunity to share with the world your organization's voice, identity, values, and build awareness among potential customers.
All small businesses inherently have a brand but it may not be optimized or leveraged in a way that finds your ideal customer.
I got you. Let’s inject a little innovation back into your business, shall we? Let’s start by asking and answering the kinds of questions that will inspire a little creative magic…
The top five actions you can take today that will help you define your brand are:
Create a persona to understand your audience. Who is your ideal customer?
Develop an identity and voice for your brand. Who is your brand? Is it more casual or formal?
Begin to map out a consistent social media plan. Are you using your brand colors in posts?
Start a blog on your website. Start to position yourself as an expert.
Host a Facebook or Instagram live. Take center stage and share your valuable knowledge directly with your customers.
If these still seem a little overwhelming or you would like to delegate the marketing to the experts call, DM or shoot us an email!
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