Digital Marketing Defined

Written By Jeanette Clement
marketers reviewing social media analytics data reports

Is digital marketing just the next buzz word or the evolution of an entire industry? 

Let’s define what digital marketing is: marketing efforts that use an electronic device or the internet. Simple, right?

At Clement Consulting we help businesses leverage digital channels and platforms such as search engines, social media, email and websites to connect with current and prospective customers.

 

Why is digital marketing important?

The world today is in your hand and the tiny supercomputer we know as our phones. That's where your customers are too. Digital marketing helps you reach a larger audience than you could through traditional methods. It targets prospects who are most likely to buy your product or service. Best of all, it's more affordable than traditional advertising and enables you to measure success in so many more ways.

I bet you're thinking that sounds great but really, what are the benefits to investing in digital marketing? 

 
Florist putting together a bouquet

  1. The biggest is that you can target ONLY the folks most likely to purchase your product or service. Better yet? They are actively looking for your product or service. All you need to do is ensure your content is available for your audience. 

  2. It's often cheaper than traditional marketing methods. Thus making marketing more accessible for small businesses. It doesn't matter how your billboard performs — it still costs the same, whether or not it converts for you. A digital marketing strategy allows you to pivot, ensuring you're never wasting money on campaigns that don't perform well.

  3. Digital marketing lets you hang with the big spenders no matter what your budget. If you are a small business, it's likely difficult for you to compete with the major brands in your industry. Search engines don't care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience. Which is why your business needs a blog. 

    So why wouldn’t you invest in bridging the gap between your brick and mortar store and the digital world?

 
 
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Are you looking for personalized support?

We specialize in just that!

Give us a call or shoot us a DM, we got you! 

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