The Power Of Outstanding Copy

Digital Marketing

Mar 2

The times, they have been a-changin’.

The digital age has long since taken hold, and now more than ever, having a unique, well-crafted online presence is a must for most businesses. There’s no way to overstate how important what people find about your business is to your reputation (not to mention your bottom line).

If you live under a rock and haven’t heard, great copy can help maximize your search engine optimization (SEO).

It is all about the SEO, baby.

It helps search engines understand and present content. In short, it makes it easier for people to find you when they are Googling.

  
    Using the right keywords directs people to your website, moving you up in the ranks of all the search engines. 

Here at Clement Consulting, we have experts that can help you craft the perfect blog post, product description, or bio, but if you decide to go it alone and write your own copy, we have some great tips to help you win at the SEO game:

Be sure you would use the same keywords naturally in conversation. Yes, having them appear throughout your website or blog is essential, but don’t beat your reader over the head with them!

Know your audience! You’re trying to reach your PERFECT client. Think about your target audience and what words they would commonly use if trying to find someone just like you.

Break up your content! No one wants to read a wall of text. Use headings, images, and tags to improve your reader’s experience.

Consider what kind of content you’re creating! Are you trying to sell a product? Increase the traffic on your blog? Move your website up on Google? Your keywords may vary.

But what if creating all that remarkable, engaging, wow-em-with-your-wit content isn’t your thing?

Maybe you need a copywriter!

From websites to social media to blogs, hiring a copywriter allows you to delegate these crucial tasks to someone who specializes in ensuring your message is heard, enabling you to focus on the things that only YOU can provide for your business.