Marketers love data. Metrics like impressions, customer acquisition cost, and voice share are tangible measures of current and historic performance. But now more than ever, consumers want to spend money with brands that support their values and ideals.

Explore how chatGPT, a chat-based Generative Pretrained Transformer, is set to revolutionize the marketing industry with personalized experiences and scalable customer interactions.

The word authenticity gets thrown around so much that it’s almost starting to sound…inauthentic.

What on earth does it mean to be authentic in business? And why is it so flipping important? Stay tuned - we’re going to give you a little peek behind the curtain at what authenticity means at Clement Consulting!

Fear is not an emotion that we talk about in business very often. You’re supposed to be tough, ambitious, and take-charge. You’re not supposed to be scared! What kind of leader is scared?

A good one, that’s who.

A business plan helps you outline exactly how your business will operate. Market research, developing a strong brand identity, and discovering the most effective pricing for your business can all be accomplished in the process of writing that crucial document.

If you’re in business, it should be a no-brainer that good customer service is a priority. It's how you build that loyal customer following!

Knowing that it should be a priority, and knowing how to make it a priority, are two different beasts.

Social media and SEO got together like two peas in a pod. A robust social media presence can improve your search engine ranking. Somewhere in the ethers, algorithms decide where you land on the search results page. When your social media share rate increases, your search engine ranking is improved.

Yes, your business NEEDS a blog. Like now.

here has ever tried their hand at blogging? How did it go? Did you know it is a crucial piece of your marketing strategy?

Let me repeat that again, blogging is a key step of your marketing. It helps you reach the RIGHT customers at the RIGHT time by creating the content that matches what they're searching for.

Your customers will give you the compass, hiking boots and map to make them happy. All it takes is engaging in customer reviews and feedback. Ask for reviews, comment on the posts they tag you in, respond to problems with REAL solutions.

So, you know who your ideal clients or customers are. But where are they?

Once you have a clear picture of what your audience is interested in, the next step is to figure out where they’re spending the most time on social media. You will only catch the fish if you are in the right river.