Effective marketing requires being selective in who you target and understanding their needs, wants, and pain points.

Your target audience isn’t a homogenous group of people a checklist (or #chatGPT) can define. Thankfully there are techniques you can use to narrow your focus to the people who most need your product or service - and we’re here to help you discover how to find them!

The word authenticity gets thrown around so much that it’s almost starting to sound…inauthentic.

What on earth does it mean to be authentic in business? And why is it so flipping important? Stay tuned - we’re going to give you a little peek behind the curtain at what authenticity means at Clement Consulting!

Ensuring an event’s success is essential, given the time and resources that go into planning and execution. Fortunately, we have some stellar tips for ensuring your hard work isn’t wasted!

Driving event ticket sales requires looking beyond traditional advertising streams. In our ever more competitive world, capturing your audience’s attention isn’t enough - you have to offer value beyond their expectations.

Social media and SEO got together like two peas in a pod. A robust social media presence can improve your search engine ranking. Somewhere in the ethers, algorithms decide where you land on the search results page. When your social media share rate increases, your search engine ranking is improved.

Facebook Live is a fantastic way to get noticed and introduce who you are, what you do, and why your target audience needs you. Try any of these tactics for a surefire way to draw attention - and clients - to your business.

Branding is much more than a catchy logo and pleasing color palette. Your business’s brand IS its identity. Consistency is vital when developing your brand. A strong brand identity helps you build customer relationships and better visibility for your business.

Press releases seem almost like a quaint idea in the age of the non-stop news cycle consumed in shorter and shorter periods. But press releases aren’t dead! We need to tweak our approach and ideas about a powerful, effective press release.

SEO is arguably THE key element to having an online presence in the digital age. It helps search engines understand and present content. In short, it makes it easier for people to find you when they are Googling.

Have you ever noticed how the word "brand" is used a lot?

We hear it everyday but as a small business owner you may be wondering, how do I actually build my business brand?

Building your brand is a key part of developing your business. It's your opportunity to share with the world your organization's voice, identity, values, and build awareness among potential customers.

The world today is in your hand and the tiny supercomputer we know as our phones. That's where your customers are too. Digital marketing helps you reach a larger audience than you could through traditional methods. It targets prospects who are most likely to buy your product or service. Best of all, it's more affordable than traditional advertising and enables you to measure success in so many more ways.

With over 20 years in the communications field I’ve seen the rise of the digital landscape. Traditional marketing isn’t dead and there are industries that still NEED to exist in print, phone communication or through other physical marketing pieces. It is a thing and can be very effective. However, digital marketing is quickly taking over the marketing needs of most businesses as it can occur electronically and online and at a fraction of the traditional cost. The logic is simple, there are far more possibilities for brands to reach customers, including email, video, social media, and search engines and the ROI blows traditional marketing efforts out of the water.

We drive brand awareness and lead generation through digital channels. These can include social media, the company's website, search engine optimization (SEO), email, display advertising, the company's blog and a few more.

We usually focus on different key performance indicators (KPI) for each channel so we can measure a company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's organic traffic (traffic coming from website visitors who found a page of the business's website via a Google search).