What Do We Mean by Authenticity?
The word authenticity gets thrown around so much that it’s almost starting to sound…inauthentic.
What on earth does it mean to be authentic in business? And why is it so flipping important?
Stay tuned - we’re going to give you a little peek behind the curtain at what authenticity means at Clement Consulting!
If you want to use good ol’ Webster’s Dictionary, authenticity is first defined as “worthy of acceptance or belief as conforming to or based on fact.” Scroll on down those definitions, and you’ll find authenticity described as “true to one's own personality, spirit, or character.”
That’s the definition that best describes us, as people and as a business.
You see, we found out that we are much better professionals, spouses, and friends when we spend our working days conducting business in ways that resonate with who we are.
We’re not all about the 24/7 grind. We want to love our work and still have time to live our lives. And we sure as heck aren’t ok with screwing anyone over to “get to the top”.
Your people will always find you.
We believe in salt-of-the-earth honesty, infectious excitement, and customization to make every client feel like a long-lost friend.
And it’s 100% the truth.
Whether working with a new client or an established marketing partner, honesty is the only acceptable way for us to conduct ourselves. If we don’t feel we’re the perfect match for the task at hand, we’ll not only tell you, we’ll find the person who is. We’ve built partnerships across multiple industries that allow us to make sure our clients get what they need - even if means finding a fantastic outside source
Infectious excitement is an easy one for us. We love what we do! We love helping businesses of all sizes find their voice and build relationships with their ideal clients, ensuring healthy growth and longevity for the business.
We also want YOU to be excited about planning and executing a perfectly tailored marketing strategy. If you aren’t excited about it, we’ll continue working together to hone in on the strategy that ticks all of your boxes.
Personalization is one of the things we take pride in providing for all our clients.
That means we spend time actually getting to know YOU, not just your business.
What values are important to you, in life and business? What do you wish more people knew about what you do? What do you love about your community, and do you support any local, national, or global causes that your audience might also find important?
We’re even going to ask about your favorite colors. Getting to know you and your business allows us to provide a laser-focused plan that speaks to growth with integrity.
Authenticity is more than just a buzzword for us. It has shaped how Clement Consulting was conceived and permeates every aspect of our work.
If you’ve been looking for the perfect way to market your own awesomeness in a way that feels true to who you and your business are, we’ve got it!
Are you looking for personalized support?
We specialize in just that!
Give us a call or shoot us a DM, we got you!
Follow along for more marketing magic!
