Why Should You Create a Buyer Persona?

Marketing

Jun 29

Ever been overwhelmed by marketing because you can’t figure out how to please everyone?

That’s because you shouldn’t be trying… trust us, we’ve been there, and it never works.

Effective marketing requires being selective in who you target and understanding their needs, wants, and pain points.

Your target audience isn’t a homogenous group of people a checklist (or #chatGPT) can define. Thankfully there are techniques you can use to narrow your focus to the people who most need your product or service - and we’re here to help you discover how to find them!

Creating a buyer persona is one of the simplest ways to find your people.

Developing a buyer persona is a great way to laser-focus your intentions so that the people who need you can find you and see that you’re the perfect answer to their problem!

Start thinking critically about what your business offers from an outsider’s perspective.

What do you offer? What problems do you solve? How do you make someone’s life easier?

Sometimes the info you need most is right under your nose. Creating a buyer persona doesn’t mean you must manifest your ideal client out of thin air. Mining your current customer list is a fantastic way to start painting a picture of who needs you. Data like age, location, income, education, communication preferences, and social media platforms they use most frequently create an outline of your ideal customer.

When you’re identifying who would love your services, take time to think about what motivates them.

Are they bogged down with a demanding 9-5 and want more time with their families?

Are they college students who love keeping up with new musical artists?

Or is your ideal customer a small business owner who could change their life by automating or outsourcing tasks and making space to focus on building their business beyond their wildest dreams? (Hint: this is ours! )

Crafting a thoughtful buyer persona is the first step in driving revenue and creating a community that will support your goals regardless of what the economy throws our way.