Marketers love data. Metrics like impressions, customer acquisition cost, and voice share are tangible measures of current and historic performance. But now more than ever, consumers want to spend money with brands that support their values and ideals.

You don’t need to be an industry giant to harness the power of crossover partnerships. At Clement Consulting, we specialize in helping small and medium-sized businesses collaborate with local influencers, boosting brand recognition. The secret? Finding a local partner who shares your values, can genuinely endorse your brand, and has a significant, engaged audience.

Discover the importance of knowing when to jump on a new social media platform. Learn how to choose the right platforms, create quality content, track progress with metrics, and when to seek professional help.

Explore how chatGPT, a chat-based Generative Pretrained Transformer, is set to revolutionize the marketing industry with personalized experiences and scalable customer interactions.

Understand the importance of marketing to Gen Z. Learn about their spending habits and how to effectively attract this new generation of consumers with a robust online presence and value proposition.

Effective marketing requires being selective in who you target and understanding their needs, wants, and pain points.

Your target audience isn’t a homogenous group of people a checklist (or #chatGPT) can define. Thankfully there are techniques you can use to narrow your focus to the people who most need your product or service - and we’re here to help you discover how to find them!