Social Media Boosts Small Business
Small business owners know how to hustle.
Working hard to grow your small business means keeping up with trends that can sometimes ebb and flow like a (rip) tide. One thing that has remained relatively constant as a key to sustainable business growth is the power of social media.
Using social media may sound like something fairly easy for most tech-savvy (or even semi-savvy) people to conquer. You post some posts, people like your posts, your business grows, done. Right?
Not exactly.
While social media can help get the word out about your awesome business, there are ways to leverage its use to get the most out of your social media endeavors!
Social media and SEO got together like two peas in a pod.
A robust social media presence can improve your search engine ranking. Somewhere in the ethers, algorithms decide where you land on the search results page. When your social media share rate increases, your search engine ranking is improved.
And don’t forget - many people find you on social media and then hop over to your website. More website visits increase your chances of appearing at the coveted top spot on those search engine pages.
Social media also presents an incredible opportunity to build trust with your customers.
Posting on social media allows you a chance to let your business’s personality shine.
It positions your company as approachable and accessible and demonstrates that you want to build relationships with customers - not just take their money.
Your target audience should know when you’re at the top of your game.
Maybe you are an authority within your niche. Becoming a topical authority means that you and your business are trusted as an information source, which drives engagement and conversion.
Regularly posting content that relates to your niche helps maximize that magical SEO. When people know and trust your knowledge base, they’ll also know and trust your business. Being able to share valuable information through social media demonstrates not only your expertise but your desire to help others.
When you boil it all down, the primary goal of any marketing strategy is to maximize conversions. Social media is no different than any other marketing outlet in that respect.
A massive benefit of posting on social media is the ability to include a solid call to action.
An appealing CTA is a simple way to round out any social media marketing post. ASK for what you want - and then make it easy for your audience to follow through. Links to websites, special offers, or lead magnets are simple to include in a post.
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