Effective marketing requires being selective in who you target and understanding their needs, wants, and pain points.

Your target audience isn’t a homogenous group of people a checklist (or #chatGPT) can define. Thankfully there are techniques you can use to narrow your focus to the people who most need your product or service - and we’re here to help you discover how to find them!

Social media and SEO got together like two peas in a pod. A robust social media presence can improve your search engine ranking. Somewhere in the ethers, algorithms decide where you land on the search results page. When your social media share rate increases, your search engine ranking is improved.

Reflection seems inevitable for us this time of year.

This year has been rewarding, challenging, exhilarating, and sometimes even exhausting. It has not been boring, even for a minute. And that’s how we like it.

We look back over the year at things that make us incredibly proud of who we are and what we’ve accomplished:

→ Growth that we worked hard to cultivate

→ Maintaining integrity in who we are and how we do business

→ Providing positively outstanding service to our clients every step of the way.

The end of the year isn’t just about looking back, though. For us, it’s all about what’s ahead!

Have you ever noticed how the word "brand" is used a lot?

We hear it everyday but as a small business owner you may be wondering, how do I actually build my business brand?

Building your brand is a key part of developing your business. It's your opportunity to share with the world your organization's voice, identity, values, and build awareness among potential customers.

Your customers will give you the compass, hiking boots and map to make them happy. All it takes is engaging in customer reviews and feedback. Ask for reviews, comment on the posts they tag you in, respond to problems with REAL solutions.

It’s a new year and I think it’s time to talk about the major shift in business marketing over the last ten. I have been working in the industry for more than 20 years and watched the rise of social media, fall or print and everything in between. What hasn’t changed? The need to create content that connects with your customers.

It is undeniable that savvy businesses have switched to digital marketing, creating customer relationships and a favorable customer experience has become a top branding priority.

What and how they learn is key to a digital consumer's perception of a brand, what value they receive from the company and in turn whether they want to do business follows.

So, you know who your ideal clients or customers are. But where are they?

Once you have a clear picture of what your audience is interested in, the next step is to figure out where they’re spending the most time on social media. You will only catch the fish if you are in the right river.

One of the most common questions is “how do I buy Instagram followers?” The short answer? You DON’T!

I know it is tempting and there is no doubt that at first blush it would be amazing to have 10,000 followers but like all things the shortcut doesn’t pay off at the end of the day.

Let’s lift the veil and break down the practice of buying followers.