Effective marketing requires being selective in who you target and understanding their needs, wants, and pain points.

Your target audience isn’t a homogenous group of people a checklist (or #chatGPT) can define. Thankfully there are techniques you can use to narrow your focus to the people who most need your product or service - and we’re here to help you discover how to find them!

Social media and SEO got together like two peas in a pod. A robust social media presence can improve your search engine ranking. Somewhere in the ethers, algorithms decide where you land on the search results page. When your social media share rate increases, your search engine ranking is improved.

So, you know who your ideal clients or customers are. But where are they?

Once you have a clear picture of what your audience is interested in, the next step is to figure out where they’re spending the most time on social media. You will only catch the fish if you are in the right river.