Effective marketing requires being selective in who you target and understanding their needs, wants, and pain points.

Your target audience isn’t a homogenous group of people a checklist (or #chatGPT) can define. Thankfully there are techniques you can use to narrow your focus to the people who most need your product or service - and we’re here to help you discover how to find them!

The word authenticity gets thrown around so much that it’s almost starting to sound…inauthentic.

What on earth does it mean to be authentic in business? And why is it so flipping important? Stay tuned - we’re going to give you a little peek behind the curtain at what authenticity means at Clement Consulting!

We drive brand awareness and lead generation through digital channels. These can include social media, the company's website, search engine optimization (SEO), email, display advertising, the company's blog and a few more.

We usually focus on different key performance indicators (KPI) for each channel so we can measure a company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's organic traffic (traffic coming from website visitors who found a page of the business's website via a Google search).