Ensuring an event’s success is essential, given the time and resources that go into planning and execution. Fortunately, we have some stellar tips for ensuring your hard work isn’t wasted!

Driving event ticket sales requires looking beyond traditional advertising streams. In our ever more competitive world, capturing your audience’s attention isn’t enough - you have to offer value beyond their expectations.

A business plan helps you outline exactly how your business will operate. Market research, developing a strong brand identity, and discovering the most effective pricing for your business can all be accomplished in the process of writing that crucial document.

If you’re in business, it should be a no-brainer that good customer service is a priority. It's how you build that loyal customer following!

Knowing that it should be a priority, and knowing how to make it a priority, are two different beasts.

The rise of virtual and hybrid events first started out of necessity. There is a downside to virtual events, though.

Virtual fatigue is real. At the end of a long day of online meetings, courses, or events, you may feel drained more than if you had attended the same event in person.

Facebook Live is a fantastic way to get noticed and introduce who you are, what you do, and why your target audience needs you. Try any of these tactics for a surefire way to draw attention - and clients - to your business.

Branding is much more than a catchy logo and pleasing color palette. Your business’s brand IS its identity. Consistency is vital when developing your brand. A strong brand identity helps you build customer relationships and better visibility for your business.

Reflection seems inevitable for us this time of year.

This year has been rewarding, challenging, exhilarating, and sometimes even exhausting. It has not been boring, even for a minute. And that’s how we like it.

We look back over the year at things that make us incredibly proud of who we are and what we’ve accomplished:

→ Growth that we worked hard to cultivate

→ Maintaining integrity in who we are and how we do business

→ Providing positively outstanding service to our clients every step of the way.

The end of the year isn’t just about looking back, though. For us, it’s all about what’s ahead!

Have you ever noticed how the word "brand" is used a lot?

We hear it everyday but as a small business owner you may be wondering, how do I actually build my business brand?

Building your brand is a key part of developing your business. It's your opportunity to share with the world your organization's voice, identity, values, and build awareness among potential customers.

Event marketing generates business leads and relationships which mean sales.

The number of folks an event touches and by extension your brand is amazing once you start thinking about it. Your vendors, sponsors, partners and the registration process alone generates a list of people who are already interested in your product, industry, or at least fall in your target demographic. If you’re participating in or sponsoring an event as opposed to hosting it is easy to collect leads through a giveaway, raffle or simple email list.

With over 20 years in the communications field I’ve seen the rise of the digital landscape. Traditional marketing isn’t dead and there are industries that still NEED to exist in print, phone communication or through other physical marketing pieces. It is a thing and can be very effective. However, digital marketing is quickly taking over the marketing needs of most businesses as it can occur electronically and online and at a fraction of the traditional cost. The logic is simple, there are far more possibilities for brands to reach customers, including email, video, social media, and search engines and the ROI blows traditional marketing efforts out of the water.

Are you thinking about running a contest or giveaway on Facebook? It’s a great idea!

80% of contest shares are done on Facebook and on average, 35% of new followers are acquired during a contest.Social media contests and giveaways are a phenomenal way to engage your audience and acquire followers. So why wouldn’t you run it?!

So you have an amazing event idea for your organization, super cool. Now how are you going to actually get folks there? Ever heard of event marketing?

That’s where event marketing comes in and at Clement Consulting we got you!

It’s a new year and I think it’s time to talk about the major shift in business marketing over the last ten. I have been working in the industry for more than 20 years and watched the rise of social media, fall or print and everything in between. What hasn’t changed? The need to create content that connects with your customers.

It is undeniable that savvy businesses have switched to digital marketing, creating customer relationships and a favorable customer experience has become a top branding priority.

What and how they learn is key to a digital consumer's perception of a brand, what value they receive from the company and in turn whether they want to do business follows.

It is inevitable and happens to all of us. The ideas and energy you have been pumping into your small business just isn't as robust as it once was. Totally normal.

I got you. Let’s inject a little innovation back into your business, shall we? Let’s start by asking and answering the kinds of questions that will inspire a little creative magic…