Elevating Brand Loyalty through Authentic Social Responsibility in Marketing

Nov 16

Sometimes it’s tough to nail down the true goal of marketing with figures and charts.

Marketers love data. Metrics like impressions, customer acquisition cost, and voice share are tangible measures of current and historic performance.

  
    But now more than ever, consumers want to spend money with brands that support their values and ideals.

The Potent Impact of Aligning with Social Issues on Your Bottom Line

A recent study by Sprout Social reveals a staggering 71% of consumers think it’s vital for brands to speak out on social issues. If your target audience is Millennials or Gen Z, it’s crucial that they know you’ll stand in solidarity with them on pressing topics.

Navigating the Complexities of Social Advocacy in Marketing

Embracing a social advocacy role isn’t without its challenges. There may be times when your brand’s values don’t perfectly align with those of your audience. Anticipating and preparing for pushback is an essential part of taking a stand and provides another platform for your voice to be heard and understood.

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Finding Your People through Vocal Advocacy on Social Issues

Expressing your stance on social issues not only amplifies your voice but also helps you connect with like-minded individuals. Integrating your company values into a broader marketing strategy lets people know where you stand, forging a trust that can become lifelong brand loyalty.

Beyond Revenue: The “Why” Behind Your Social Advocacy

The “why” behind your advocacy can sometimes hold as much weight as the “what.” Cultural relevance transcends merely integrating pop culture into your content. It demands courage to stand firm on sensitive topics and ensure that championing aspects like diversity, equity, and inclusion extends beyond mere taglines and permeates your company culture.

Social responsibility should resonate beyond a verbal commitment with actions like:

➔ Leveraging your brand’s seat at the table so that a group that has historically been left standing out in the hall can be heard

➔ Boosting visibility for an issue that is often overlooked but in dire need of broader discussion

➔ Calling for lawmakers to take action when it’s been easier for them to keep their heads in the sand

cell phone on table with cozy fall items

Crafting and Implementing Social Responsibility into Your Brand’s Legacy

We help clients craft company positions on the big issues and guide them through actualizing them via initiatives like donations or sponsorships, co-branded partnerships, and staff volunteer programs.

Let’s work together to ensure your brand’s legacy of social responsibility extends far beyond lip service!