Branding is much more than a catchy logo and pleasing color palette. Your business’s brand IS its identity. Consistency is vital when developing your brand. A strong brand identity helps you build customer relationships and better visibility for your business.

Reflection seems inevitable for us this time of year.

This year has been rewarding, challenging, exhilarating, and sometimes even exhausting. It has not been boring, even for a minute. And that’s how we like it.

We look back over the year at things that make us incredibly proud of who we are and what we’ve accomplished:

→ Growth that we worked hard to cultivate

→ Maintaining integrity in who we are and how we do business

→ Providing positively outstanding service to our clients every step of the way.

The end of the year isn’t just about looking back, though. For us, it’s all about what’s ahead!

Have you ever noticed how the word "brand" is used a lot?

We hear it everyday but as a small business owner you may be wondering, how do I actually build my business brand?

Building your brand is a key part of developing your business. It's your opportunity to share with the world your organization's voice, identity, values, and build awareness among potential customers.

Yes, your business NEEDS a blog. Like now.

here has ever tried their hand at blogging? How did it go? Did you know it is a crucial piece of your marketing strategy?

Let me repeat that again, blogging is a key step of your marketing. It helps you reach the RIGHT customers at the RIGHT time by creating the content that matches what they're searching for.

It’s a new year and I think it’s time to talk about the major shift in business marketing over the last ten. I have been working in the industry for more than 20 years and watched the rise of social media, fall or print and everything in between. What hasn’t changed? The need to create content that connects with your customers.

It is undeniable that savvy businesses have switched to digital marketing, creating customer relationships and a favorable customer experience has become a top branding priority.

What and how they learn is key to a digital consumer's perception of a brand, what value they receive from the company and in turn whether they want to do business follows.