Strategic Social Media: When to Engage on a New Platform

Marketing
Written By Michelle Cortese

Your social media team may just be you, making choosing what platforms get the bulk of your attention even more critical.

 

Trying to keep up with the hottest social media trends can be more than a full-time job. Large enterprises have whole armies of people helping them stay current with the right content, in the right place, at the right time.

But what if you’re a little (or a lot) smaller than those enterprises?

Instead of guessing, stressing, and wishing their social media gains traction, how does a strategy, manageable solutions, and a little digital marketing expertise sound?

dog looking up at owner working on social media content creation at desk

Harnessing the Power of a New Social Media Platform

We’re always excited to help businesses jump into the social media game.

For example, when deciding whether to join a new social media platform, the first question is, “Does this platform support my mission and goals?” 

Too often, businesses want to jump on a new platform because it’s the hot new thing, and all the cool kids are using it. Sometimes the “cool kids” are just kids, not your ideal audience.

marketer working on computer next to window with cat trying to get her attention
 

For example, have you thought about needing stellar photography to please the algorithm? Can you produce it or afford to pay someone who can? Maybe the new platform relies heavily on videos. Can you turn out high-quality, engaging, professional-looking content on the regular?

It’s not about posting superb content a few times. It’s about keeping the superb content coming.

If that’s not your cup of tea, we know some people… (Hint: it’s us.)

Tracking Progress: The Importance of Metrics in Social Media Strategy

Tracking your progress is an excellent idea if you decide to jump into a new social media platform. Analyzing your metrics will help you decide if you made the right decision or if your time, money, creativity, and sanity are best spent elsewhere!

 

And if all of this sounds like a much bigger project than you have the inclination to tackle, you’ve got us!

We’re thrilled to help our clients find their stride with a social media strategy that fosters the growth of their dreams.

mug of coffee on a social media professionals desk
 
 

Are you looking for personalized support?

We specialize in just that!

Give us a call or shoot us a DM, we got you! 

Follow along for more marketing magic!

Honesty is definitely our policy in business and in life. 🌿 Whether working with a new client or an established marketing partner, honesty is the only acceptable way for us to conduct ourselves. If we don’t feel we’re the perfect m
Your people will always find you. 💛 We believe in salt-of-the-earth honesty, infectious excitement, and customization to make every client feel like a long-lost friend. And it’s 100% the truth. Isn't it time that marketing your busines
Being in business shouldn't mean selling your soul. 🙌 You see, we found out that we are much better professionals, spouses, and friends when we spend our working days conducting business in ways that resonate with who we are. We’re not a
So what the heck do we mean by authenticity?⛰️ If you want to use good ol’ Webster’s Dictionary, authenticity is first defined as “worthy of acceptance or belief as conforming to or based on fact.” Scroll on down those d
Michelle Cortese
Previous

The Power of Crossover Partnership Marketing: A Swift-Kelce Case Study
Next

Unleashing the Power of Data: The Importance of a Brand Audit