Press releases seem almost like a quaint idea in the age of the non-stop news cycle consumed in shorter and shorter periods. But press releases aren’t dead! We need to tweak our approach and ideas about a powerful, effective press release.

SEO is arguably THE key element to having an online presence in the digital age. It helps search engines understand and present content. In short, it makes it easier for people to find you when they are Googling.

The world today is in your hand and the tiny supercomputer we know as our phones. That's where your customers are too. Digital marketing helps you reach a larger audience than you could through traditional methods. It targets prospects who are most likely to buy your product or service. Best of all, it's more affordable than traditional advertising and enables you to measure success in so many more ways.

With over 20 years in the communications field I’ve seen the rise of the digital landscape. Traditional marketing isn’t dead and there are industries that still NEED to exist in print, phone communication or through other physical marketing pieces. It is a thing and can be very effective. However, digital marketing is quickly taking over the marketing needs of most businesses as it can occur electronically and online and at a fraction of the traditional cost. The logic is simple, there are far more possibilities for brands to reach customers, including email, video, social media, and search engines and the ROI blows traditional marketing efforts out of the water.

We drive brand awareness and lead generation through digital channels. These can include social media, the company's website, search engine optimization (SEO), email, display advertising, the company's blog and a few more.

We usually focus on different key performance indicators (KPI) for each channel so we can measure a company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's organic traffic (traffic coming from website visitors who found a page of the business's website via a Google search).