Why Real Instagram Followers Matter in Building Your Brand and Credibility

Written By Michelle Cortese
 
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The Authenticity Quotient in Brand Building

We’re all about authenticity at Clement Consulting.

It isn’t just a strategy; it's our ethos.

Building your brand (and a solid social media presence) demands more than just visibility—it requires a genuine connection with your audience, cultivated over time through consistent, relatable, and valuable content.

Instagram’s Stance on Bots: A Risk Not Worth Taking

It can be incredibly tempting to go the easy route and buy followers. But is it a wise investment or a shortcut in diminished credibility?

One of the pivotal reasons to steer clear of purchasing followers is Instagram’s campaign against bots. Instagram is regularly combing accounts and kicking out the fakes. Being intricately tied to any of the purged fake accounts can jeopardize your account - risking suspension or permanent deletion!

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Perception Matters: The Real User’s Viewpoint

From the perspective of a real-life person using Instagram, an account bloated with fake followers feels disingenuous. It’s a real turn-off for most people. Sure, the initial impression of a massive following may be impressive, but savvy users quickly discern the authenticity of your following and scroll right past.

Preserving Brand Integrity in Collaborations

Fake followers are also a big red flag to many legitimate brands who may be interested in partnering with you. If your business thrives on collaboration with other brands, an account full of spambot followers is a great way to scare potential partners off. Consider your credibility and reputation damaged, maybe for good.

 
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Choose Authenticity, Choose Growth

Navigating the path of authentic growth might be gradual, but it ensures that your brand is built on a solid foundation of real connections and genuine engagements, safeguarding your reputation and ensuring sustainable success.

Need help finding the way? We’re here to help!

 

Are you looking for personalized support?

We specialize in just that!

Give us a call or shoot us a DM, we got you! 

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Michelle Cortese
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