What the Heck Is Digital Marketing and Why Does My Business Need It?

With over 20 years in the communications field I’ve seen the rise of the digital landscape. Traditional marketing isn’t dead and there are industries that still NEED to exist in print, phone communication or through other physical marketing pieces. It is a thing and can be very effective. However, digital marketing is quickly taking over the marketing needs of most businesses as it can occur electronically and online and at a fraction of the traditional cost. The logic is simple, there are far more possibilities for brands to reach customers, including email, video, social media, and search engines and the ROI blows traditional marketing efforts out of the water.