What Do Digital Marketers Do?

We drive brand awareness and lead generation through digital channels. These can include social media, the company's website, search engine optimization (SEO), email, display advertising, the company's blog and a few more.

We usually focus on different key performance indicators (KPI) for each channel so we can measure a company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's organic traffic (traffic coming from website visitors who found a page of the business's website via a Google search).